Every great business starts with an idea. But between that initial spark and a validated, market-ready product lies a daunting chasm of development costs, time, and risk. Traditionally, testing a new service offering meant building a landing page, architecting a backend, setting up databases, and writing extensive code—all before you’ve earned your first dollar or received a single piece of user feedback.
What if you could bypass that entire process? What if you could transform your business idea directly into a functional, scalable API in a matter of hours, not months?
Welcome to your new innovation lab: service.do. By treating Business as Code, you can rapidly prototype, test, and validate new service offerings before committing to full-scale development.
The service.do platform is built on a simple but powerful concept: Services as Software. It lets you take any repeatable business process—especially those powered by human expertise and complex tools—and encapsulate it as a simple, programmable API.
This is a game-changer for prototyping. Instead of building a complex application from scratch, you can focus on defining the core logic of your business idea as an agentic workflow. This allows you to:
This approach dramatically lowers the barrier to entry for innovation, allowing you to test more ideas, faster, and with significantly less risk.
Let's walk through how you could use service.do to prototype a new business idea: "AI-Powered SEO Topic Research as a Service."
The idea is simple: a user provides a keyword, and the service returns a list of related long-tail keywords, potential blog titles, and a summary of the top-ranking content. This is a valuable service that many companies would pay for.
Instead of writing custom code for web scraping and AI integration, you define the process using the principles of Business as Code. The workflow might look like this:
This entire multi-step process, which traditionally required complex orchestration, becomes a single, defined workflow on service.do.
Once you've defined this workflow in a simple configuration file, you deploy it to the service.do platform. Instantly, you get a unique API endpoint, for example: seo-topic-research.service.do.
Your business idea is now a functional piece of software, ready to be called from any application.
import { createDo } from '@do-sdk/core';
// Initialize the .do client with your API key
const doClient = createDo({ apiKey: 'YOUR_API_KEY' });
// Get a handle to your new prototype service
const seoResearcher = doClient.get('seo-topic-research.service.do');
// Invoke the service to test your idea
async function getSeoIdeas(keyword: string) {
try {
console.log(`Running research for "${keyword}"...`);
const result = await seoResearcher.run({
primaryKeyword: keyword,
});
console.log('SEO Topic Ideas:', JSON.stringify(result, null, 2));
return result;
} catch (error) {
console.error('Service execution failed:', error);
}
}
// Run the prototype!
getSeoIdeas('agentic workflows');
You don't need a polished SaaS product to validate your idea. With your live API service, you can:
The feedback you get is not on a mockup or a promise—it's on the actual output of your core service. This is the fastest path to genuine market validation.
Using service.do as your innovation lab gives you an incredible advantage over the competition.
The era of slow, expensive, and high-risk product development is over. The future belongs to those who can build, test, and learn the fastest.
Ready to turn your business idea into a reality? Explore service.do and deploy your first service prototype today.