In today's fast-paced digital landscape, the biggest barrier to growth isn't a lack of ideas—it's the operational friction that slows them down. Manual processes, repetitive tasks, and siloed workflows create bottlenecks that prevent businesses from scaling effectively. What if you could treat your business operations just like software: definable, deployable, and infinitely scalable?
This is the core promise of Services as Software, a paradigm pioneered by service.do. We're moving beyond simple automation to a world where any business process can be encapsulated and delivered as a programmable, on-demand service.
But how does it actually work? How do you transform a complex, multi-step process like lead qualification or customer onboarding into a single, clean API call? Let's pull back the curtain and explore the architecture of a .do service.
Before diving into the architecture, it's crucial to understand what a "Service" is in the service.do ecosystem.
A Service on the .do platform is a complete business process encapsulated as a programmable API. It takes inputs, performs a series of automated tasks using AI agents, and returns a structured output, effectively turning your operations into software.
Think of it as a microservice, but for business logic instead of just technical functions. Instead of a function like database.getUser(), you have a service like lead-generation.service.do or financial-report-analyzer.service.do. It's a self-contained, outcome-oriented unit of work.
The magic begins with a simple, human-readable configuration file. This is where you practice Business as Code. You define the what and the how of your process, and the service.do platform handles the rest.
Let's imagine we're building the data-enrichment.service.do from our SDK example. The definition file, perhaps a YAML file named service.yml, would look something like this:
# service.yml
version: 1
kind: Service
# Unique identifier for your service on the platform
name: data-enrichment.service.do
description: "Enriches a company domain with key business data like logo, description, and employee count."
# Define the contract for anyone calling this service
schema:
input:
type: object
properties:
companyDomain:
type: string
description: "The domain of the company to enrich (e.g., example.com)."
fields:
type: array
items:
type: string
description: "A list of data points to retrieve."
required: [companyDomain, fields]
output:
type: object
properties:
logo: { type: string, format: uri }
description: { type: string }
employeeCount: { type: integer }
# The agentic workflow that executes the business process
workflow:
- name: find-company-data
description: "Use web research to find the requested company information."
agent:
type: research-agent
model: gpt-4-turbo # Specify the intelligence
tools: [web_search, website_reader] # Grant specific capabilities
prompt: |
Given the company domain '{input.companyDomain}', research online to
find the following fields: {input.fields}.
Prioritize the company's official website and reputable business directories.
Return the data as a structured JSON object.
- name: format-output
description: "Structure the raw data according to the output schema."
agent:
type: formatter-agent
tools: [json_parser]
prompt: |
Take the raw JSON from the 'find-company-data' step.
Parse it and map the fields to the service's output schema.
Ensure the logo is a valid URI and employeeCount is an integer.
If a field is not found, return null for that key.
Let's break down this powerful definition:
Once your service.yml is defined, a single command is all it takes: do deploy.
When you run this command, the service.do platform orchestrates a series of critical actions:
The platform abstracts away all the complexity of servers, scaling, and orchestration. You just define the business logic, and it becomes a robust, production-ready API.
The true power of this architecture lies in composition. Because every service has a predictable input/output schema, they are like programmable Lego bricks. You can easily chain them together to build sophisticated, end-to-end automations.
Imagine a workflow for outbound sales:
Each service is simple, modular, and reusable. Together, they create a powerful, automated system that was previously a series of slow, manual tasks.
The service.do architecture is designed to fundamentally change how we think about operations. By providing a framework to define, deploy, and manage agentic workflows as simple APIs, we empower you to build a more dynamic, responsive, and scalable business.
Stop managing processes. Start deploying services.
Ready to transform your business operations into scalable, on-demand services? Explore the service.do platform and start building your first agentic workflow today.