Seamlessly Connect Your Business with service.do APIs

In today's fast-paced digital landscape, businesses are built on a complex web of applications, data sources, and third-party tools. From your CRM to your payment processor to your marketing automation platform, each piece of software holds a critical part of a larger business process. The challenge? The "glue" that holds these pieces together is often a tangled mess of brittle scripts, manual workflows, and hidden dependencies.

This operational friction slows you down. It makes scaling difficult, innovation risky, and maintenance a nightmare. But what if you could treat a complex business operation—like onboarding a new customer or generating a financial report—with the same rigor and elegance as a well-designed software component?

Welcome to the world of Services-as-Software. With service.do, you can define, deploy, and deliver any business capability as a powerful, scalable, and reusable API.

The Problem: From Business Logic to "Glogic"

Every company has core business processes. Think about everything that needs to happen when a new customer signs up:

1. Create a user account in your primary database.
2. Set up their subscription in Stripe.
3. Add their email to your SendGrid marketing list.
4. Notify the #new-customers channel in Slack.
5. Update a record in Salesforce.

This logic is often scattered. Some of it lives in your main application's codebase, some in a cloud function, and some relies on a Zapier integration. This fragile "glogic" becomes a black box that no one fully understands and everyone is afraid to touch.

The Solution: Business-as-Code

service.do introduces a revolutionary approach: Business-as-Code. Instead of spreading your logic across systems, you encapsulate an entire workflow into a single, self-contained, and version-controlled service.

This is the essence of a 'Service-as-Software'. It's the practice of taking a business function and packaging it into a deployable software component that can be invoked on-demand via a simple API call.

Let's look at how you would define the customer onboarding process with service.do:

import { Service, type Context } from '@do/sdk';

// Define the input and output schemas for your service
interface OnboardingInput {
  name: string;
  email: string;
  plan: 'free' | 'pro' | 'enterprise';
}

interface OnboardingOutput {
  customerId: string;
  welcomeEmailSent: boolean;
  status: 'complete' | 'failed';
}

// Create a new Service instance with your business logic
export default new Service<OnboardingInput, OnboardingOutput>({
  name: 'customer-onboarding',
  description: 'Onboards a new customer, creating an account and sending a welcome email.',

  async run(input: OnboardingInput, context: Context): Promise<OnboardingOutput> {
    console.log(`Starting onboarding for ${input.email} on plan ${input.plan}`);

    // Business logic goes here.
    // e.g., call user.create, email.send, billing.setup agents
    
    const customerId = `cust_${context.invocationId}`;

    return {
      customerId,
      welcomeEmailSent: true,
      status: 'complete',
    };
  },
});

This clear, readable code defines the entire process. Once written, the service.do platform transforms it into a production-ready, secure, and infinitely scalable API endpoint. No servers, no containers, no infrastructure to manage.

Define. Deploy. Deliver.

Our philosophy is simple and powerful, mirroring the modern software development lifecycle.

• Define: You write simple TypeScript code to define your business process. You specify the inputs it requires, the outputs it produces, and the steps it needs to take. This is your business logic as a pure, testable asset.
• Deploy: With a single command, you deploy your service to the service.do platform. We handle the rest: provisioning, security, scaling, and logging. Your business process is now a live API.
• Deliver: Your new service is immediately available to be called from anywhere—your web app, your mobile app, or another backend system. You've successfully turned a complex operation into a simple, reusable asset.

More Than a Microservice: The Agentic Workflow

You might be thinking, "This sounds like a microservice." While there are similarities, .do Services are purpose-built for a more advanced task: orchestration.

This is where the concept of an Agentic Workflow comes in. A service.do service acts as an intelligent agent, or a "manager," whose job is to coordinate other services and agents to achieve a high-level goal.

In our customer-onboarding example, the service's run function wouldn't contain raw calls to the Stripe or Slack APIs. Instead, it would orchestrate other specialized agents, like billing.setup(...) or notifications.send(...). This creates a clean separation of concerns and makes your high-level business logic incredibly easy to read and modify. Your core applications no longer need to know the dozen steps involved in onboarding; they just make one call to service.do/customer-onboarding.

What Can You Build with service.do?

If you can describe a business process as a series of steps, you can build it with service.do. The possibilities are endless:

• Automated Lead Qualification: Ingest a new lead from your website, enrich it with data from Clearbit, score it based on your internal criteria, and automatically assign it to the correct salesperson in your CRM.
• Dynamic Image and Video Generation: Create a service that accepts a user's profile data and generates a personalized welcome video or social media graphic.
• Complex Financial Reporting: Schedule a service to run at the end of each month that pulls data from multiple payment gateways and accounting platforms to generate a unified P&L statement.
• Data Processing Pipelines: Create a workflow that listens for new files in an S3 bucket, runs them through a data transformation or AI model, and loads the results into a data warehouse like Snowflake or BigQuery.

Stop wrestling with operational glue and start building business logic that is as robust, scalable, and agile as your best software. By transforming your core processes into first-class API services, you unlock unprecedented speed and flexibility for your entire team.

Ready to turn your business logic into scalable software? Explore service.do today and start building your first agentic workflow.