In every business, there's a hidden tax on productivity: the endless loop of repetitive tasks. It's the manual data entry, the copy-pasting between spreadsheets, and the daily grind of checklist-driven processes that consume valuable time and energy. But what if you could stop doing these tasks and instead, simply define them once, then run them on-demand as a piece of software?
This is the core idea behind Services as Software—a paradigm shift that transforms your business operations into programmable, scalable, and automated services. With a platform like service.do, you can encapsulate any business process into a simple API powered by intelligent agentic workflows.
Instead of your team performing the task, your code invokes it. Let's explore five common business processes that are prime candidates for this transformation.
The Manual "Doing": A new lead comes in. A sales development representative (SDR) spends the next 20 minutes manually researching them. They'll check LinkedIn for job titles, visit the company website to understand their business, and look up firmographic data like employee count and location—all before ever sending the first email. This process is slow, inconsistent, and takes SDRs away from their primary job: selling.
The Automated "Service": Imagine a service called lead-enrichment.service.do.
The Benefit: Your team gets perfectly enriched, pre-qualified leads in seconds, not hours. This provides radical consistency and frees up your sales team to focus exclusively on high-value conversations.
The Manual "Doing": Onboarding a new customer often involves a rigid, manual checklist. Create an account in System A. Add the user to the mailing list in System B. Generate a starter template in System C. Send a welcome email. Each step is a potential point of failure or delay.
The Automated "Service": An onboarding.service.do service can orchestrate the entire flow.
The Benefit: Onboarding becomes instantaneous, error-free, and completely scalable. By chaining multiple micro-services together, you build a robust, end-to-end workflow that runs with zero human intervention.
The Manual "Doing": You just published a fantastic blog post. Now, a marketer has to manually distill it into a Twitter thread, write three different LinkedIn post variations, create a summary for the newsletter, and come up with talking points for a video script. It's creative work, but it's also highly repetitive.
The Automated "Service": A content-repurposing.service.do can become your content team's best assistant.
The Benefit: This approach amplifies your content's reach with a fraction of the effort. It's a perfect example of using agentic AI to handle complex, creative-adjacent tasks at scale.
The Manual "Doing": Every month, a financial analyst downloads transaction reports, P&L statements, and cash flow documents. They manually scan for anomalies, calculate key metrics, and write up a summary for the executive team. This process is meticulous and prone to human error.
The Automated "Service": With financial-summary.service.do, you can automate the initial analysis.
The Benefit: Analysts can shift their focus from data compilation to strategic interpretation. They get the "what" delivered automatically, so they can spend their time on the "why" and "what's next."
The Manual "Doing": A product manager or marketer periodically checks competitor websites for pricing page updates, new feature announcements on their blog, or major changes to their homepage messaging. This ad-hoc process means you're always reacting to changes, not anticipating them.
The Automated "Service": A competitor-watch.service.do can be scheduled to run automatically.
The Benefit: You get real-time, automated competitive intelligence. This transforms a reactive tactic into a proactive strategic advantage, ensuring you never miss a critical move in your market.
These examples are just the beginning. The core principle of Business as Code is that any repeatable process, from simple data lookup to complex multi-step workflows, can be defined and deployed as a service.
On the service.do platform, creating your own service involves defining these steps in a simple configuration. Once deployed, it's instantly available as a robust API endpoint that you can integrate anywhere.
Using an existing service is even simpler. Here’s how you would use the data enrichment service from our first example in your own application:
import { createDo } from '@do-sdk/core';
// Initialize the .do client with your API key
const doClient = createDo({ apiKey: 'YOUR_API_KEY' });
// Get a handle to the service you want to use
const dataEnrichment = doClient.get('data-enrichment.service.do');
// Invoke the service with a specific payload
async function enrichCompanyData(domain: string) {
try {
const result = await dataEnrichment.run({
companyDomain: domain,
fields: ['logo', 'description', 'employeeCount']
});
console.log('Enriched Data:', result);
return result;
} catch (error) {
console.error('Service execution failed:', error);
}
}
// Run the service
enrichCompanyData('example.com');
By turning your operations into software, you gain unprecedented scalability, consistency, and efficiency. You empower your team to stop doing and start building—composing new, more powerful workflows from a library of reusable business services.
Ready to stop the repetitive grind? It’s time to start thinking of your business as a service.